The Buckeye Hardwood & Lumber Company has a long and and storied history that begins in Mecca, Ohio, and ends in the beautiful Jocko Valley outside of Arlee, Montana. But throughout the business’ growth and successes, it had never found time to stop and fully develop a logo.
Finally, they decided to take a plunge, contacting Design Missoula to take on the job.
All About Buckeye Hardwood & Lumber
Since moving to the Missoula area in 2002, this family owned and operated business provides customers throughout the Montana area and the Northwest with high-quality, unique, and custom lumber, flooring, and mould work. From circle-sawn fir hardwood floors to rustic alder molding to hand-scraped walnut stair parts, the company has hardwood solutions for both family residents and businesses.
Buckeye offers the following products and services:
- Lumber, including but not limited to: Ash, Red & White Oak, Knotty Alder, Maple, Walnut, Cherry, Birch, Poplar,
- Hickory, Butternut, Birch, Vertical Grained Fir, and Brazilian Cherry.
- Flooring, including unfinished flooring.
- Moulding, including: base, case, chair rail, crown, nose, shoe, radius, and tongue and groove.
- Flooring accessories.
- Flooring care products.
- Flooring installation products.
- Stair parts.
- Millwork services.
Creating The Buckeye Hardwood & Lumber Logo
The Buckeye Hardwood & Lumber team wanted to create a logo that represented everything great about their company and echoed all of their other marketing efforts: a logo that reflected their quality products, excellent customer service, and competitive pricing. They wanted a classic look that showed their elegance and commitment to beautiful work, while possibly incorporating a symbol of their business: the buckeye tree.
To create the logo, Design Missoula lead designer Sara Kauk started with two ideas: a classic silhouette of the buckeye tree paired with a fun, artistic rendering of a tree’s grains. To make sure that customers were aware of the company’s long history of quality, we added the year the business was established, and to give it a classic look, we paired a simple, timeless sans-serif font for the word Buckeye with the scripted addition of Hardwood & Lumber Co.