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Five Questions We Ask Before Designing Your Logo

Your logo is the face of your company and it may appear on everything from your website to your invoices to your physical storefront. It is absolutely imperative that it not only looks great, but that it serves the needs of your business, that it can be utilized in a variety of ways, and that it represents exactly who you are and what you do.

At Design Missoula, we understand that there’s a big difference between a logo that looks nice and a logo that serves the correct purposes of the company it represents. Before we even begin thinking about what might work for you, and long before we put our pen to the paper, we need to understand your business, your needs, and your preferences

Here are five questions we ask before designing your logo:

  1. What are the long-term goals of your company? We want your logo to be a recognizable symbol of your company that you can use for many years to come. In order to make that possible, we need to know what your vision is for your company in five, ten, or even fifty years. For example, if you sell scarves right now, but would like to evolve into a general clothing company down the road, that would definitely affect what your logo looks like. 
  1. What do you want your logo to accomplish? Not all logos serve the same function. Some need to be recognizable but unobtrusive on products (think about the Nike swoop) while others need to evoke immediate emotion (think about the World Wildlife Fund panda). Before we think about what would work best for your company, we need to think about how your logo will help your business or organization prosper.
  1. Where will your logo be used? Some businesses need a logo for print materials, products, or signs. Others need a logo for social media icons and other primarily digital uses. The size, details, and colors of your logo all depend on how it will be primarily utilized.
  1. What separates you from your competitors? Logos walk a fine line between being appropriate for your industry and being different and recognizable. You don’t want your logo to look like everyone else’s in the business, but you also want potential clients and customers to understand your offerings. One of the best ways to make your logo unique is to understand how your business is unique.
  1. Do you have existing brand colors or old logos? If you are not just beginning your business, you have probably begun branding it, whether you have had an overarching branding strategy or not. We will work with you to expound on your branding, move it in a different direction, or compliment it.

We have found over the years that having a thorough conversation about your logo before beginning the design process leads to happier clients and healthier businesses. Here’s to great communication and strategy!

Interested in a quote? Fill out and submit your full logo questionnaire today. We will respond as soon as we have reviewed answers.

Logo Questionnaire

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